In this assignment we were to create a three-part ad campaign for an existing institution, organization, or cultural event. The campaign had to direct viewers, attendees, and participants to a unique ‘Call-To-Action’. or a short and memorable piece of content that encourages the audience to do something. This project placed an emphasis on image and typography, and the ability to work with an existing brand (logo). There was also a consideration for the range of ways of engage the audience.

This year marks the 25th anniversary of Pagani Automobili, with celebrations all through June, with a song composed by Mario Biondi entitled ‘Heart, hands and passion’ to honor the celebration. This project aims to encapsulate the brands roots highlight the ingenuity as well as the progressive mentality that is at the core of the brand