Founded in Savannah, Georgia, in 1999, Roots The Wedding (RTW) began as a local floral arrangement business and has since grown into a nationally recognized brand with multiple locations, specializing in weddings. With the rebranding Roots The Wedding will cater to a diverse range of couples, whether they are just beginning their wedding planning journey or need last-minute arrangements. RTW will offer a fully personalized experience, tailored for each client. Central to this rebranding will be the integration of the new Roots The Wedding app, which will serve as the primary platform for communication and customization between clients and florists.