Personal Rebranding
Branding Design
2025
As I transition from college into my professional career, I realized my portfolio needed a rebrand to truly reflect the designer I’ve become. My previous identity served me well during school, but with more time and experience, I finally had the opportunity to create something I’ve wanted for a long time—a mark that feels intentional, personal, and representative of my growth.
This calligraphic "C" serves as the foundation of that transformation. Its fluid strokes represent my adaptability and creativity, while the balance of bold and delicate lines showcases my ability to merge precision with artistic expression.
The sweeping curves convey movement and growth, symbolizing my continuous development in design. With its elegant yet modern structure, this letterform captures both my technical skills and personal aesthetic, making it the perfect mark for my rebranding.